The contradictory traits of an identity that is in continuous growth is reflected in this subjective atlas. It is a catalogue – always unfinished – of our likenesses and differences as Mexicans, questioning the collective values that we share, and the cultural image that we build around us.

Carried out by designers Moniek Driesse and Annelys de Vet, along with Analía Solomonoff, the atlas is part of a series of previous subjective atlases where a varied group of artists, designers, photographers and other sensitive souls, choose personal topics to use as a basis to map their cultural identity. The uncommon connections made in these visual inventories and representations reveal views that usually remain invisible. In the context of the Subjective Atlas of Mexico everyday practices suddenly take on new meanings. Through its pages the scope of Mexico as a country limited by its borders and its latitudes, vanishes to make senses and perspectives burst. We can find Mexico reflected in the world, and the world reflected in Mexico.

Voor een van de awards, namelijk het Henry van de Velde Label 2012, was de Nederlandse Annelys de Vet genomineerd, die het door de Nederlandse ambassade in Hongarije gesteunde en daardoor mogelijk gemaakte project Subjective Atlas of Hungary heeft ontworpen.

Nederlandse ambassade in Brussel, 18 01 13

Subjective atlas of Hungary and Subjective atlas of Mexico are selected for the Henry van de Velde labels 2012

Agentschap ondernemen, 25 09 12

Estos atlas indagan sobre la identidad cultural de determinado territorio geográfico a través de las reflexiones de diferentes artistas, diseñadores, fotógrafos, etc. Desde sus perspectivas personales y afectivas logran generar puntos de partida desde donde pensar y cuestionar el territorio que habitan.

Nomada Research, 04 07 12

De subjectieve atlassen stellen in vraag wat een land maakt tot wat het is voor diens inwoners, door een breed spectrum aan ervaringen plaats te geven.

Martelart Chess Teugels, 'Een subjectieve blik in en op Hongarije', 22 11 11

Concept: Annelys de Vet
Coordination: Moniek Driesse, Analía Solomonoff
Graphic design and editing: Moniek Driesse, Annelys de Vet , in collaboration with all participants
Editorial coordination: Analía Solomonof (LAST), Moniek Driesse
Production DVD: Diego Gutiérrez
Texts: Chiara Arroyo, Fernando Martín Juez, Annelys de Vet

Participantes: Silvana Agostoni, Alejandra Alós, María José Alós Espéron, Francis Alÿs, Adriana Balvanera, Miroslava Basaldua Flores, Annette Bauer, María Luz Bravo, Ana Bretón, Pilar Cámara, Alfonso Camberos, Javier Campuzano, Carlo Rodrigo Canto Ávila, Christian Cañibe, Wilma Anahí Chan Monforte, Rocío Chaveste, Yuriko Cortéz, Andrea Cordero Ramón, José Luis Cuevas, Franklin J. Díaz, Marisol Domínguez, Úrsula Espino Herrero, Anaid Espinosa, José Ramón Estrada A., Citlali Fabián Bautista, Helena Fernández-Cavada, Ruth Fuentes Sansores, Rocio Gallardo, Héctor Flores Ramírez, Rafael Gamboa, Amauta García Vázquez, Arturo Guillen, Judith González Ham, Martín Kanek Gutiérrez Vásquez, Gilberto Hernández, Pedro Salvador Hernández Ramírez, Ileana Jiménez Gáber, Salvador Lemis, Juan Pedro López, Adriana Martínez de la Rosa, Alejandra Muñoz, Marco Muñoz, Enrique López Navarrete, Nirvana Paz, Diego Padilla, Livia Radwanski, Ángel Gustavo Rivero, María Rivero, Karina Sada, Luciano Sánchez Taul, Oliver Santana, Tania Solomonoff, Arturo Soto, Aldo Vázquez Yela, Arit Marín Tun, Julio Villavicencio, Daniel Yáñez Palma, Viviana Zúñiga Rojas

Proofreading: Alfredo Núñez Lanz · Textofilia Ediciones
Translation: Elena Kúsulas Bastien · Textofilia Ediciones
Typeface: Kukulkan · Raúl García Plancarte
192 colour pages, 16.5 x 22 cm
Language: Spanish–English

Publisher: LAST ·  www. last.mx
Distribution Mexico: Textofilia · www.textofilia.mx
International distribution: Ideabooks
Supported by: Mondriaan Foundation, Dutch Embassy, local partners

——————————
WORKSHOP I

Casa Vecina, Ciudad de México, México D.F.,  17 – 28 August, 2009
Workshop leaders: Moniek Driesse, Analía Solomonoff
Invited speakers: Carlos Aguirre, Diego Mier y Terán, Tania Solomonoff

Casa Vecina is a platform of the Fundación del Centro Histórico de la Ciudad de México, A.C., oriented to artistic project management that explore the collective and/ or colaborative dynamics of contemporary art. Casa Vecina is thought of as a space that promotes projects based on the esthetic experimentation to investigate and create new symbolic negotiation models, multidisciplinarity and citizens’ participation. 

——————————
WORKSHOP II

Ule, Mérida, Yucatán,  17 – 23 May, 2010
Workshop leaders: Moniek Driesse, Analía Solomonoff
Invited speaker: Iqui Balam

Ule is a cultural centre, coordinated by Eugenia Montalván and Franklin J. Díaz, focused on national and international literary, visual arts, and musical projects. Since 2009, this space grows bonds between the creators and the general audiences through a great collection of: Workshops, concerts, book launches and expositions, among other activities. It has a residence program for artists, researchers and writers. Ule is also the setting for unasletras independent publishing.

——————————
WORKSHOP III

IAGO, Cd. De Oaxaca, Oaxaca, 29 July – 1 August 2010
Workshop leader: Moniek Driesse

IAGO is an institution housing one of the most important graphic arts collections in Latin America. It is also a cultural center with a Library (BIAGO) specialized in arts, Film Club (El Pochote), Photograph Center (“Manuel Álvarez Bravo”), Music Library (Fonoteca Eduardo Mata) and Galleries for expositions.

——————————
WORKSHOP IV

AAVI, Ciudad de México, México D.F., 28 September – 10 October 2010
Workshop leaders: Moniek Driesse, Annelys de Vet
Audio-visual workshop: Diego Gutiérrez

AAVI is a photograph and visual arts school that gives courses, workshops and graduates in photograph, video, digital images, design and illustration. It has a high technical level, a deep critical sense and visual apreciation.

 

Subjective atlases exhibited at Unmapping the World, EXP´13 Lisbon
11 11 13
Exposition & Editorial presentation of Subjective Atlas of Mexico

Exposition & Editorial presentation

29th June 2013,
Cuernavaca centro, Mexico

29 06 13
Search/Find/Like/Share
25 05 13
Subjective atlas of Mexico and Subjective atlas of Hungary win Henry van der Velde Label

Subjective atlas of Mexico and Subjective atlas of Hungary
win Henry van der Velde Label

15th January 2013
De Loketten, Brussel

In het Vlaams Parlement werden de Henry van de Velde Awards & Labels uitgereikt door
Minister-President Kris Peeters en Minister Joke Schauvliege.

15 01 13
Presentation Subjective Atlases

Presentation Subjective Atlases

13 December, 2012
Grand Hornu

13 12 12
Small Stories - bigger picture

Small Stories Bigger Picture
MOTI (Museum for the Image), Breda
13 sept – 16 dec 2012

 

 

 

 

13 09 12
Nieuwe Oogst

De Nieuwe Oogst
8 june – 19 august 2012
Design Vlaanderen, Brussel

 

08 06 12
Launch of Subjective Atlas of Mexico

Launch of Subjective Atlas of Mexico

31 May 2012
Casa Vecina, Mexico City

31 05 12
Launches of the Subjective Atlas of Mexico and Factory Living

Sunday 15th January 2012,
2—5 pm @ PrintRoom, Schietbaanstraat 17, Rotterdam

Subjective Atlas of Mexico
With presentations by Moniek Driesse, Diego Gutierrez and Annelys de Vet  (2.30 pm)

— PrintROOM presentation on CUARTA EDICIÓN
Contemporary Publications Forum in Mexico City, with the books PrintROOM selected for you at the fair (2.00 pm)

— NEWSPAPER / FACTORY LIVING
and other work by Petra Valdimarsdóttir (3.30 pm)

15 01 12
Tokyo Graphic Design Passport - lecture

TOKYO GRAPHIC DESIGN PASSPORT
LECTURE at Art gallery (Arts Chiyoda), Tokyo

 

29 10 11
Presentation & Launch in WIELS

SUBJECTIVE ATLASES
Presentations & launch @ WIELS Contemporary Art Centre, Brussels

With Annelys de Vet, Regula Staempfli, Attila Bujdosó, Aliz Krisztina Borsa,  Moniek Driesse and Koen van Synghel (moderator)

20 10 11
Workshop Subjective Atlas of Mexico

Workshop Subjective Atlas of Mexico

01 10 10
Workshop of Subjective Atlas of Mexico, Oaxaca

Workshop of Subjective Atlas of Mexico

IAGO, Cd. De Oaxaca, Oaxaca
29 July – 1 August 2010

Workshop leader
Moniek Driesse

29 07 10
Workshop Subjective Atlas of Mexico

Ule, M.rida, Yucat.n
17 – 23 May, 2010

Workshop leaders: Moniek Driesse and Anal.a Solomonoff.
Invited speaker: Iqui Balam.

05 05 10
Workshop Subjective Atlas of Mexico, Mexico City

Workshop Subjective Atlas of Mexico

Casa Vecina, Ciudad de México, México D.F.,
17 – 28 August, 2009

Workshop leaders: Moniek Driesse and Anal.a Solomonoff
Invited speakers: Carlos Aguirre, Diego Mier y Ter.n and Tania Solomonoff

17 08 09

November 2013

11

Subjective atlases exhibited at Unmapping the World, EXP´13 Lisbon
Subjective atlases exhibited at Unmapping the World, EXP´13 Lisbon

November 2013

11

A map is a coded compact representation of reality, and coding means making choices, classifying and simplifying many layers of information. Any choice that is made in the context of the territories shown, is political. As such, a map can never be neutral. Taking into account that maps play a regular role in the discourse, in the talk that shapes our world, makes them objects that should be constantly critically questioned. Which authority draws the lines? What really defines our borders? Do geographic boundaries limit our territories or are they specified by the speed of internet, tax havens, piracy, Google, Ikea or our holiday destinations?

To explore these questions UNMAPPING THE WORLD presents critical and poetic works that capture plural truths about nations, borderlines and the individual within them. The mapping projects build a narrative with the history and collection of the exhibition venue: the Tropical Research Institute. This association became the main cartographic institute of Portugal in the 19th century. From here on the world would be mapped, atlases were developed, studied and shared. Portugal sent scientists and researchers to draw the “new” worlds, according to the ruling European standards of measuring, interpreting and traveling. Firstly, mapping focused on the coastlines of these territories that were visited by boat. Slowly more and more land was put in perspective. But despite all the knowledge gained since, we are still not able to map the effects of those colonial times. In UNMAPPING THE WORLD therefore, we question if the early, rather empty maps, with large “unexplored” areas, could possibly be a more precise representation of reality then modern detailed charts, because they accept and embed the unknown.

No contemporary “cartographic commission” assigned somebody to make the contemporary maps shown in this exhibition, but the visual authors found partners and institutes to develop their works, from a sense of urgency to share the information and the narratives. 21st century societies are shown from bottom-up through the eyes of designers, artists and architects. They are involved in the subjects they show and don’t take neutral positions, but critical and transparent ones. As such, the projects not only reveal their own information, but also reveal meta-positions about map making.

All artists merge and explore the borders of their own artistic practices; they form international collectives in different countries and time-zones, mix disciplines and take positions. What binds them are investigative practices in which research and design complement each other. Their goal is not to give form to information, but to deal with it in a critical and transparent way. This also counts for the curators, who are practicing designers themselves. One based in Belgium and the other in Portugal, they both engage in education, research and design. This exhibition brought their worlds together, as part of an ongoing research to explore the right project vocabulary to determine the boundaries of contemporary reactive map making. This exploration is essential because the liquid times we live in require a fundamentally different approach to cartography, one that doesn’t draw borders, but opens them up in the mind.

June 2013

29

Exposition & Editorial presentation of Subjective Atlas of Mexico
Exposition & Editorial presentation of Subjective Atlas of Mexico

June 2013

29

Apenas regresando de unos meses en Bélgica/Holanda, sigue el labor de difundir el Atlas Subjetivo de México. El sábado 29 de Junio estaremos presentando el proyecto en el espacio Sie7eocho (Carlos Kubli) en Cuernavaca.  Nos gustaría acompañar la plática con una exhibición que incluye una muestra de los trabajos. María José Alós colaborará con una pieza de mapa efímero en el piso del espacio,  y habrá una acción escénica con Tania Solomonoff.

Exposition & Editorial presentation

29th June 2013,
Cuernavaca centro, Mexico

May 2013

25

Search/Find/Like/Share
Search/Find/Like/Share

May 2013

25

Search/Find/Like/Share shows visual stories about a society in transition. In response to recent political, social and economic crises society requires social commitment: involvement on large scale and conscious choices on a small base. By visually unravelling the complex structures of our time designers and photographers create a transparent view of the world. Their visual stories make the audience more aware of their own environment and behaviour on a personal to social level.

Today, design cannot only be defined by just technical performance, aesthetics, or creativity. As the role of the image in our society increases, the influence designers have on our behaviour and opinions grows. Design is part of creating further awareness and understanding about our new world order. The social relevance of design will not be determined by design itself, but by the designers attitude towards society.

Using visual storytelling as a tool, designers communicate events and opinions in a way that stands out from the continuous stream of images we encounter everyday. As there is always more than one side to a story, there are also different perspectives from which the visual storyteller can work. By exploring these various perspectives designers show the influence they can have on a society dominated by images.

Attitudes of image-makers, rather than disciplines or media form the core of the exhibition. The covered attitudes proceed from a society that is open to criticism, reflection and opinions of others in the formation of its own worldview. The role of an image-maker goes beyond shaping information; the image-maker is responsible for the interpretation and transfer of content.

Combining a socially relevant attitude these various perspectives on storytelling extends the designers role to:
Journalist – which creates compact and comprehensible reflections on the news stories of the day.
Scientist – which dissects complex systems so as to find a transparent view.
Agitator – which questions and shapes our personal opinions by provoking public debate.
Poet – which shares their personal reflections on reality to trigger the imagination.

By pushing the creative boundaries while acting responsibly, attitude-based designers will lead the way in the future of visual culture. Through exploring various roles, a designer can show how our changing behaviour coupled alongside our core human values, can be used to create a new level of understanding. It’s all about, Search, Find, Like, and Share.

January 2013

15

Subjective atlas of Mexico and Subjective atlas of Hungary win Henry van der Velde Label
Subjective atlas of Mexico and Subjective atlas of Hungary win Henry van der Velde Label

January 2013

15

Subjective atlas of Mexico and Subjective atlas of Hungary
win Henry van der Velde Label

15th January 2013
De Loketten, Brussel

In het Vlaams Parlement werden de Henry van de Velde Awards & Labels uitgereikt door
Minister-President Kris Peeters en Minister Joke Schauvliege.

December 2012

13

Presentation Subjective Atlases
Presentation Subjective Atlases

December 2012

13

La Province de Hainaut souhaite saluer ce patrimoine vivant à travers une exposition collective qui réunira sous un même concept des sites et événements aussi divers que les Gilles de Binche, la Ducasse de Mons, la Ducasse d’Ath, les Beffrois, les Ascenseurs hydrauliques du Canal du Centre historique, les sites charbonniers du Bois du Cazier, Bois du Luc et Grand-Hornu, la cathédrale de Tournai et les minières de Spiennes.
Jouant sur le dénominateur commun de ces identités si distinctes, à savoir la notion de territoire, l’exposition exploitera le concept de l’atlas, ouvrage qui, au-delà de ses cartes géographiques, fournit une représentation des conceptions politiques, sociales, idéologiques et culturelles d’une société ou d’une culture donnée.

Sous la direction artistique de la graphiste Annelys De Vet, la Province de Hainaut et ses partenaires éditeront un Atlas Subjectif du Hainaut défini par son patrimoine classé à l’Unesco. Ultime volume d’une collection qui cartographie des pays et réalités aussi divers que la Hongrie, la Palestine, le Mexique ou les Pays-Bas, cet ouvrage remplira les conditions particulières formulées par Annelys De Vet.

Celles-ci prévoient que le contenu projette une certaine vision, subjective, d’un pays ou d’une région, grâce à la participation de ses habitants. Ceux-ci sont invités à cartographier leur pays à leur manière, politique, critique, culinaire, romantique, humoristique. L’implication personnelle est donc le point de départ d’un projet qui entend produire des images humaines, non conventionnelles.

Les 14 sites classés seront les relais de l’équipe éditoriale vers les citoyens. Durant quatre mois, ceux-ci seront invités, via des associations, des écoles et les réseaux des quatorze partenaires, à produire photographies, dessins, cartes, drapeaux et autres travaux à publier au fil des pages, en fonction de thèmes pertinents, offrant des points de vue alternatifs sur le patrimoine et l’histoire du Hainaut sous le prisme des sites classés à l’Unesco.

Le matériel produit dans le cadre de la publication fournira la matière de l’exposition qui se tiendra au Centre Wallonie-Bruxelles de Paris, assurant ainsi le rayonnement de la Province de Hainaut à travers son patrimoine et le regard décalé qu’elle porte sur une réalité multiple.

Cette invitation s’adresse aux directions et équipes des 14 patrimoines classés ainsi qu’à tous les relais potentiels du projet Subjective Atlas. Ceux-ci peuvent être des représentants d’écoles, d’académies, d’associations d’artistes, d’associations citoyennes ou des artistes, designers, graphistes, architectes, stylistes et autres créatifs individuels. Ils seront invités à contribuer à la réalisation de l’Atlas par de petites contributions personnelles.

Presentation Subjective Atlases

13 December, 2012
Grand Hornu

September 2012

13

Small Stories - bigger picture
Small Stories - bigger picture

September 2012

13

“We’re all part of a visual culture, a society that increasingly communicates with images. Various platforms are within everybody’s reach and the amount of images available via the Internet is vast. A combination of portable hardware and online software enables everyone, private and public, professional and amateur to share thoughts and adventures at any time and place.

Although we learn how to use language at school, visual literacy is not a common capability. The enormous quantity of visual stimuli in our environment makes it increasingly difficult to pinpoint the message of an image or to see it in its proper perspective. Contemporary tactics are necessary to clarify complex information in a way that people can understand, remember and interpret.

Designers are developing a way of transferring knowledge that has been used since prehistoric times: story telling. By blending other disciplines as photography, film, animation and graphic design new image forms emerge that visualize events, information and opinions.

The exhibition shows how image-makers create and share visual stories from various perspectives. Nowadays an image-maker can act as a poet, journalist, scientist and agitator. Their compact visual stories provide us with a wide scope of the world we live ”

 

Small Stories Bigger Picture
MOTI (Museum for the Image), Breda
13 sept – 16 dec 2012

 

 

 

 

June 2012

08

Nieuwe Oogst
Nieuwe Oogst

June 2012

08

Presentation of series Subjective Atlases as part of exhibition 'De Nieuwe Oogst'

 

De Nieuwe Oogst
8 june – 19 august 2012
Design Vlaanderen, Brussel

 

May 2012

31

Launch of Subjective Atlas of Mexico
Launch of Subjective Atlas of Mexico

May 2012

31

Launch of Subjective Atlas of Mexico

31 May 2012
Casa Vecina, Mexico City

January 2012

15

Launches of the Subjective Atlas of Mexico and Factory Living
Launches of the Subjective Atlas of Mexico and Factory Living

January 2012

15

On the occasion of the launch of the 'Subjective Atlas of Mexico' a special afternoon is organized at Printroom in Rotterdam. There will be presentations by Annelys de Vet (designer, initiator and editor Subjective Atlases), Moniek Driesse (initiator and co-designer 'Subjective Atlas of Mexico'), Diego Gutierrez (El Despacho, guidance video-masterclass MX), Petra Valdimarsóttir (Factory Living) and Karin de Jong (PrintROOM). Next to some Mexican snacks and music.

Sunday 15th January 2012,
2—5 pm @ PrintRoom, Schietbaanstraat 17, Rotterdam

Subjective Atlas of Mexico
With presentations by Moniek Driesse, Diego Gutierrez and Annelys de Vet  (2.30 pm)

— PrintROOM presentation on CUARTA EDICIÓN
Contemporary Publications Forum in Mexico City, with the books PrintROOM selected for you at the fair (2.00 pm)

— NEWSPAPER / FACTORY LIVING
and other work by Petra Valdimarsdóttir (3.30 pm)

October 2011

29

Tokyo Graphic Design Passport - lecture
Tokyo Graphic Design Passport - lecture

October 2011

29

TOKYO GRAPHIC DESIGN PASSPORT
LECTURE at Art gallery (Arts Chiyoda), Tokyo

 

October 2011

20

Presentation & Launch in WIELS
Presentation & Launch in WIELS

October 2011

20

On the occasion of the two latest issues 'Subjective Atlas of Hungary' and 'Subjective Atlas of Mexico' a special night is organized in WIELS Brussels (international laboratory for contemporary art). Moderated by Koen van Synghel (architect, critic) there will be presentations by dr. Regula Staempfli (political scientist and lecturer at Switzerland's Academy of Mass Media [MAZ], author of several books on Swiss and European politics), Annelys de Vet (cultural designer, head Sandberg Institute Amsterdam Design Department, initiator and editor Subjective Atlases), Attila Bujdosó (architect, senior research supervisor at Kitchen Budpapest, co-editor 'Subjective Atlas of Hungary'), Aliz Krisztina Borsa (typographer, co-designer 'Subjective Atlas of Hungary'), Moniek Driesse (designer, co-editor and designer 'Subjective Atlas of Mexico').

SUBJECTIVE ATLASES
Presentations & launch @ WIELS Contemporary Art Centre, Brussels

With Annelys de Vet, Regula Staempfli, Attila Bujdosó, Aliz Krisztina Borsa,  Moniek Driesse and Koen van Synghel (moderator)

October 2010

01

Workshop Subjective Atlas of Mexico
Workshop Subjective Atlas of Mexico

October 2010

01

Workshop Subjective Atlas of Mexico

July 2010

29

Workshop of Subjective Atlas of Mexico, Oaxaca
Workshop of Subjective Atlas of Mexico, Oaxaca

July 2010

29

El IAGO es una institución que aloja una de las colecciones de artes gráficas más importantes de Latinoamérica. También un centro cultural con una Biblioteca (BIAGO) especializada en arte, Cineclub (El Pochote), Centro Fotográfico ("Manuel Álvarez Bravo"), Fonoteca (Fonoteca Eduardo Mata) y Galerías de exposiciones.

Workshop of Subjective Atlas of Mexico

IAGO, Cd. De Oaxaca, Oaxaca
29 July – 1 August 2010

Workshop leader
Moniek Driesse

May 2010

05

Workshop Subjective Atlas of Mexico
Workshop Subjective Atlas of Mexico

May 2010

05

Ule is a cultural centre, coordinated by Eugenia Montalv.n and Franklin J. D.az, focused on national and international literary, visual arts, and musical projects. Since 2009, this space grows bonds between the creators and the general audiences through a great collection of: Workshops, concerts, book launches and expositions, among other activities. It has a residence program for artists, researchers and writers. Ule is also the setting for the independent publisher Unasletras.

Ule, M.rida, Yucat.n
17 – 23 May, 2010

Workshop leaders: Moniek Driesse and Anal.a Solomonoff.
Invited speaker: Iqui Balam.

August 2009

17

Workshop Subjective Atlas of Mexico, Mexico City
Workshop Subjective Atlas of Mexico, Mexico City

August 2009

17

Workshop Subjective Atlas of Mexico

Casa Vecina, Ciudad de México, México D.F.,
17 – 28 August, 2009

Workshop leaders: Moniek Driesse and Anal.a Solomonoff
Invited speakers: Carlos Aguirre, Diego Mier y Ter.n and Tania Solomonoff