Is it possible to draw a portrait of contemporary Hungary with only one pencil, hold by many? Could we map this country at all with its controversial optimism and pessimism, proud and poetry in one single book? Fifty young visual authors were invited by new media lab Kitchen Budapest and designer Annelys de Vet  (NL/B) to put their homeland in perspective. Rather than folkloristic clichés, the authors present disarming personal visions based on involvement.

Bound together they shed light on today’s Hungarian spirit; from the best and worst things in life to innocent nursery rhymes and national fraud, from wine spritzer and salty sticks to vegetable gardens and sold-out products. These unconventional stories together express the way cultural identity is continuously in motion, influenced from many sides, and multicultural by definition.

As Lajos Parti Nagy puts it in his introduction: “Whoever encounters this strange and self-evident book, can learn strange and self-evident things about Hungary.”

Voor een van de awards, namelijk het Henry van de Velde Label 2012, was de Nederlandse Annelys de Vet genomineerd, die het door de Nederlandse ambassade in Hongarije gesteunde en daardoor mogelijk gemaakte project Subjective Atlas of Hungary heeft ontworpen.

Nederlandse ambassade in Brussel, 18 01 13

Subjective atlas of Hungary and Subjective atlas of Mexico are selected for the Henry van de Velde labels 2012

Agentschap ondernemen, 25 09 12

It is innovative and traditional, humorous and determined, true and absolutely subjective – and all that at the same time.

Funzine, 28 09 11

With a volume like that full of incredibly refreshing ideas, it is certainly not hard to get inspired.

Funzine.hu, 27 08 11

Educational pictures for foreigners against xenophobia, a curved mirror as self-reference for Hungarians.

Post·R, 25 08 11

Those with a personal connection towards Hungary and each and everyone, who has ideas, dreams or knowledge related to the country will definitely love this book.

Funzine, 21 08 11

Maybe we have a book finally which can help us explain to our foreign friends how the country looked like a hundred years ago, why there are Kossuth streets everywhere, why the little cow doesn’t have any ears and tail and who was the discoverer of Vitamin C? And that we are not hungry but Hungarians.

Czémán Zsófi, 19 08 11

The Atlas becomes interesting because of its subjectivity as it doesn’t contain realistic maps and details but the image of our country how we, Hungarians, see it, or more precisely, how 40, mainly Hungarian, artists see.

Czémán Zsófi, 19 08 11

The Subjective Atlas of Hungary, published by Kitchen Budapest and HVG Könyvek, shows that the country can be represented not only with maps but can be described in a more colorful way. For example with tricolor pottage, confused manhole covers or a mustache-graph.

Lukács Andrea, 17 08 11

Vrolijkmakend in ieder geval zijn de werken, in verschillende technieken, over Groot- Hongarije en het Trianon. Met zoveel ironie hoor je de Hongaren niet vaak spreken over hun nationale trauma.

Hongarije vandaag, 11 07 11

The result is witty, intelligent, thought-provoking and at times, odd.

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Ludmilla Kiss, Trendhunter, 23 05 11

The Subjective Atlas of Hungary is an unusual, provocative country guide.

Ludmilla Kiss, Trendhunter, 23 05 11

Subjective Atlas of Hungary, Budapest, 2011
Publishers: Kitchen Budapest, HVG Könyvek
Editors: Annelys de Vet, Bujdosó Attila
Graphic design: Borsa Aliz, Annelys de Vet, in collaboration with all contributors
Introduction: Lajos Parti Nagy
Supported by: Fonds BKVB,  Embassy of the Kingdom of the Netherlands

[still to add are contributors and workshop information]

Subjective atlases exhibited at Unmapping the World, EXP´13 Lisbon
11 11 13
Search/Find/Like/Share
25 05 13
Subjective atlas of Mexico and Subjective atlas of Hungary win Henry van der Velde Label

Subjective atlas of Mexico and Subjective atlas of Hungary
win Henry van der Velde Label

15th January 2013
De Loketten, Brussel

In het Vlaams Parlement werden de Henry van de Velde Awards & Labels uitgereikt door
Minister-President Kris Peeters en Minister Joke Schauvliege.

15 01 13
Presentation Subjective Atlases

Presentation Subjective Atlases

13 December, 2012
Grand Hornu

13 12 12
Small Stories - bigger picture

Small Stories Bigger Picture
MOTI (Museum for the Image), Breda
13 sept – 16 dec 2012

 

 

 

 

13 09 12
Nieuwe Oogst

De Nieuwe Oogst
8 june – 19 august 2012
Design Vlaanderen, Brussel

 

08 06 12
Exhibition at Európa Pont

Exhibition Subjective atlas of Hungary at Európa Pont
2011. november 6 – 30. 10.00-18.00

 

06 11 11
Tokyo Graphic Design Passport - lecture

TOKYO GRAPHIC DESIGN PASSPORT
LECTURE at Art gallery (Arts Chiyoda), Tokyo

 

29 10 11
Presentation & Launch in WIELS

SUBJECTIVE ATLASES
Presentations & launch @ WIELS Contemporary Art Centre, Brussels

With Annelys de Vet, Regula Staempfli, Attila Bujdosó, Aliz Krisztina Borsa,  Moniek Driesse and Koen van Synghel (moderator)

20 10 11
Hungarian Night

Hungarian night on the occasion of the launch of
the 
SUBJECTIVE ATLAS OF HUNGARY

Lloyd Hotel & Culturele Ambassy

With  Aliz Krisztina Borsa,  Attila Bujdosó,  Max Bruinsma, Péter János Novák, Suzanne Oxenaar, and Annelys de Vet. And with an Hungarian daily special served from 6pm onwards in the restaurant.

 

19 10 11
Cover Design Workshop

Cover Design Workshop for Subjective Atlas of Hungary
Budapest Design Week 2011
Kitchen Budapest

05 10 11
Launch Subjective Atlas of Hungary

Launch Subjective Atlas of Hungary
14 august 2011

WAMP – the Hungarian Design Market
Budapest 5th. distr., Erzsébet sq.

14 08 11
Kitchen Budapest, Design Week Budapest

Annelys de Vet Dutch designer talks about her “Subjective Atlas” projects at Kitchen Budapest, on 07 October 2010.
Part of Design Week Budapest 2010.

07 10 10
Pecha Kucha Night Budapest

Annelys de Vet presents upcoming workshops for ‘Subjective atlas of Hungary’ during Pecha Kucha night, Budapest.

06 10 10

November 2013

11

Subjective atlases exhibited at Unmapping the World, EXP´13 Lisbon
Subjective atlases exhibited at Unmapping the World, EXP´13 Lisbon

November 2013

11

A map is a coded compact representation of reality, and coding means making choices, classifying and simplifying many layers of information. Any choice that is made in the context of the territories shown, is political. As such, a map can never be neutral. Taking into account that maps play a regular role in the discourse, in the talk that shapes our world, makes them objects that should be constantly critically questioned. Which authority draws the lines? What really defines our borders? Do geographic boundaries limit our territories or are they specified by the speed of internet, tax havens, piracy, Google, Ikea or our holiday destinations?

To explore these questions UNMAPPING THE WORLD presents critical and poetic works that capture plural truths about nations, borderlines and the individual within them. The mapping projects build a narrative with the history and collection of the exhibition venue: the Tropical Research Institute. This association became the main cartographic institute of Portugal in the 19th century. From here on the world would be mapped, atlases were developed, studied and shared. Portugal sent scientists and researchers to draw the “new” worlds, according to the ruling European standards of measuring, interpreting and traveling. Firstly, mapping focused on the coastlines of these territories that were visited by boat. Slowly more and more land was put in perspective. But despite all the knowledge gained since, we are still not able to map the effects of those colonial times. In UNMAPPING THE WORLD therefore, we question if the early, rather empty maps, with large “unexplored” areas, could possibly be a more precise representation of reality then modern detailed charts, because they accept and embed the unknown.

No contemporary “cartographic commission” assigned somebody to make the contemporary maps shown in this exhibition, but the visual authors found partners and institutes to develop their works, from a sense of urgency to share the information and the narratives. 21st century societies are shown from bottom-up through the eyes of designers, artists and architects. They are involved in the subjects they show and don’t take neutral positions, but critical and transparent ones. As such, the projects not only reveal their own information, but also reveal meta-positions about map making.

All artists merge and explore the borders of their own artistic practices; they form international collectives in different countries and time-zones, mix disciplines and take positions. What binds them are investigative practices in which research and design complement each other. Their goal is not to give form to information, but to deal with it in a critical and transparent way. This also counts for the curators, who are practicing designers themselves. One based in Belgium and the other in Portugal, they both engage in education, research and design. This exhibition brought their worlds together, as part of an ongoing research to explore the right project vocabulary to determine the boundaries of contemporary reactive map making. This exploration is essential because the liquid times we live in require a fundamentally different approach to cartography, one that doesn’t draw borders, but opens them up in the mind.

May 2013

25

Search/Find/Like/Share
Search/Find/Like/Share

May 2013

25

Search/Find/Like/Share shows visual stories about a society in transition. In response to recent political, social and economic crises society requires social commitment: involvement on large scale and conscious choices on a small base. By visually unravelling the complex structures of our time designers and photographers create a transparent view of the world. Their visual stories make the audience more aware of their own environment and behaviour on a personal to social level.

Today, design cannot only be defined by just technical performance, aesthetics, or creativity. As the role of the image in our society increases, the influence designers have on our behaviour and opinions grows. Design is part of creating further awareness and understanding about our new world order. The social relevance of design will not be determined by design itself, but by the designers attitude towards society.

Using visual storytelling as a tool, designers communicate events and opinions in a way that stands out from the continuous stream of images we encounter everyday. As there is always more than one side to a story, there are also different perspectives from which the visual storyteller can work. By exploring these various perspectives designers show the influence they can have on a society dominated by images.

Attitudes of image-makers, rather than disciplines or media form the core of the exhibition. The covered attitudes proceed from a society that is open to criticism, reflection and opinions of others in the formation of its own worldview. The role of an image-maker goes beyond shaping information; the image-maker is responsible for the interpretation and transfer of content.

Combining a socially relevant attitude these various perspectives on storytelling extends the designers role to:
Journalist – which creates compact and comprehensible reflections on the news stories of the day.
Scientist – which dissects complex systems so as to find a transparent view.
Agitator – which questions and shapes our personal opinions by provoking public debate.
Poet – which shares their personal reflections on reality to trigger the imagination.

By pushing the creative boundaries while acting responsibly, attitude-based designers will lead the way in the future of visual culture. Through exploring various roles, a designer can show how our changing behaviour coupled alongside our core human values, can be used to create a new level of understanding. It’s all about, Search, Find, Like, and Share.

January 2013

15

Subjective atlas of Mexico and Subjective atlas of Hungary win Henry van der Velde Label
Subjective atlas of Mexico and Subjective atlas of Hungary win Henry van der Velde Label

January 2013

15

Subjective atlas of Mexico and Subjective atlas of Hungary
win Henry van der Velde Label

15th January 2013
De Loketten, Brussel

In het Vlaams Parlement werden de Henry van de Velde Awards & Labels uitgereikt door
Minister-President Kris Peeters en Minister Joke Schauvliege.

December 2012

13

Presentation Subjective Atlases
Presentation Subjective Atlases

December 2012

13

La Province de Hainaut souhaite saluer ce patrimoine vivant à travers une exposition collective qui réunira sous un même concept des sites et événements aussi divers que les Gilles de Binche, la Ducasse de Mons, la Ducasse d’Ath, les Beffrois, les Ascenseurs hydrauliques du Canal du Centre historique, les sites charbonniers du Bois du Cazier, Bois du Luc et Grand-Hornu, la cathédrale de Tournai et les minières de Spiennes.
Jouant sur le dénominateur commun de ces identités si distinctes, à savoir la notion de territoire, l’exposition exploitera le concept de l’atlas, ouvrage qui, au-delà de ses cartes géographiques, fournit une représentation des conceptions politiques, sociales, idéologiques et culturelles d’une société ou d’une culture donnée.

Sous la direction artistique de la graphiste Annelys De Vet, la Province de Hainaut et ses partenaires éditeront un Atlas Subjectif du Hainaut défini par son patrimoine classé à l’Unesco. Ultime volume d’une collection qui cartographie des pays et réalités aussi divers que la Hongrie, la Palestine, le Mexique ou les Pays-Bas, cet ouvrage remplira les conditions particulières formulées par Annelys De Vet.

Celles-ci prévoient que le contenu projette une certaine vision, subjective, d’un pays ou d’une région, grâce à la participation de ses habitants. Ceux-ci sont invités à cartographier leur pays à leur manière, politique, critique, culinaire, romantique, humoristique. L’implication personnelle est donc le point de départ d’un projet qui entend produire des images humaines, non conventionnelles.

Les 14 sites classés seront les relais de l’équipe éditoriale vers les citoyens. Durant quatre mois, ceux-ci seront invités, via des associations, des écoles et les réseaux des quatorze partenaires, à produire photographies, dessins, cartes, drapeaux et autres travaux à publier au fil des pages, en fonction de thèmes pertinents, offrant des points de vue alternatifs sur le patrimoine et l’histoire du Hainaut sous le prisme des sites classés à l’Unesco.

Le matériel produit dans le cadre de la publication fournira la matière de l’exposition qui se tiendra au Centre Wallonie-Bruxelles de Paris, assurant ainsi le rayonnement de la Province de Hainaut à travers son patrimoine et le regard décalé qu’elle porte sur une réalité multiple.

Cette invitation s’adresse aux directions et équipes des 14 patrimoines classés ainsi qu’à tous les relais potentiels du projet Subjective Atlas. Ceux-ci peuvent être des représentants d’écoles, d’académies, d’associations d’artistes, d’associations citoyennes ou des artistes, designers, graphistes, architectes, stylistes et autres créatifs individuels. Ils seront invités à contribuer à la réalisation de l’Atlas par de petites contributions personnelles.

Presentation Subjective Atlases

13 December, 2012
Grand Hornu

September 2012

13

Small Stories - bigger picture
Small Stories - bigger picture

September 2012

13

“We’re all part of a visual culture, a society that increasingly communicates with images. Various platforms are within everybody’s reach and the amount of images available via the Internet is vast. A combination of portable hardware and online software enables everyone, private and public, professional and amateur to share thoughts and adventures at any time and place.

Although we learn how to use language at school, visual literacy is not a common capability. The enormous quantity of visual stimuli in our environment makes it increasingly difficult to pinpoint the message of an image or to see it in its proper perspective. Contemporary tactics are necessary to clarify complex information in a way that people can understand, remember and interpret.

Designers are developing a way of transferring knowledge that has been used since prehistoric times: story telling. By blending other disciplines as photography, film, animation and graphic design new image forms emerge that visualize events, information and opinions.

The exhibition shows how image-makers create and share visual stories from various perspectives. Nowadays an image-maker can act as a poet, journalist, scientist and agitator. Their compact visual stories provide us with a wide scope of the world we live ”

 

Small Stories Bigger Picture
MOTI (Museum for the Image), Breda
13 sept – 16 dec 2012

 

 

 

 

June 2012

08

Nieuwe Oogst
Nieuwe Oogst

June 2012

08

Presentation of series Subjective Atlases as part of exhibition 'De Nieuwe Oogst'

 

De Nieuwe Oogst
8 june – 19 august 2012
Design Vlaanderen, Brussel

 

November 2011

06

Exhibition at Európa Pont
Exhibition at Európa Pont

November 2011

06

Európa Pont 1024 Budapest, Lövőház utca 35. (a Millenáris Parkban)
Megtekinthető: 2011. november 6 – 30. 10.00-18.00
Megnyitó: 2011. november 6. 15.00

Partnerek: Kitchen Budapest, HVG Könyvek, Annelys de Vet
Támogatók: Mondriaan Foundation, Holland Királyság Nagykövetsége
Kiállításterv: Bujdosó Attila, Steiner Balázs Miklós
Kurátor: Bujdosó Attila

Exhibition Subjective atlas of Hungary at Európa Pont
2011. november 6 – 30. 10.00-18.00

 

October 2011

29

Tokyo Graphic Design Passport - lecture
Tokyo Graphic Design Passport - lecture

October 2011

29

TOKYO GRAPHIC DESIGN PASSPORT
LECTURE at Art gallery (Arts Chiyoda), Tokyo

 

October 2011

20

Presentation & Launch in WIELS
Presentation & Launch in WIELS

October 2011

20

On the occasion of the two latest issues 'Subjective Atlas of Hungary' and 'Subjective Atlas of Mexico' a special night is organized in WIELS Brussels (international laboratory for contemporary art). Moderated by Koen van Synghel (architect, critic) there will be presentations by dr. Regula Staempfli (political scientist and lecturer at Switzerland's Academy of Mass Media [MAZ], author of several books on Swiss and European politics), Annelys de Vet (cultural designer, head Sandberg Institute Amsterdam Design Department, initiator and editor Subjective Atlases), Attila Bujdosó (architect, senior research supervisor at Kitchen Budpapest, co-editor 'Subjective Atlas of Hungary'), Aliz Krisztina Borsa (typographer, co-designer 'Subjective Atlas of Hungary'), Moniek Driesse (designer, co-editor and designer 'Subjective Atlas of Mexico').

SUBJECTIVE ATLASES
Presentations & launch @ WIELS Contemporary Art Centre, Brussels

With Annelys de Vet, Regula Staempfli, Attila Bujdosó, Aliz Krisztina Borsa,  Moniek Driesse and Koen van Synghel (moderator)

October 2011

19

Hungarian Night
Hungarian Night

October 2011

19

For the 'Subjective atlas of Hungary' fifty young visual authors were invited by new media lab Kitchen Budapest and Annelys de Vet (NL/B) to put their homeland in perspective. Rather than folkloristic clichés, the authors present disarming personal visions based on involvement.  Bound together they shed light on today’s Hungarian spirit; from the best and worst things in life to innocent nursery rhymes and national fraud, from wine spritzer and salty sticks to vegetable gardens and sold-out products. These unconventional stories together express the way cultural identity is continuously in motion, influenced from many sides, and multicultural by definition . As Lajos Parti Nagy puts it in his introduction: “Whoever encounters this strange and self-evident book, can learn strange and self-evident things about Hungary.”

On the occasion of the launch of the 'Subjective Atlas of Hungary' a Hungarian night is organized at the  Lloyd Hotel & Cultural Embassy in Amsterdam. Next to Hungarian music, drinks and snacks, there will be presentations by Suzanne Oxenaar (creative director Lloyd Hotel), Annelys de Vet (designer, head Design Department Sandberg Institute, initiator and editor Subjective Atlases), Attila Bujdosó (architect, senior research supervisor at Kitchen Budpapest, co-editor 'Subjective Atlas of Hungary') and Aliz Krisztina Borsa (typographer, co-designer 'Subjective Atlas of Hungary') and  Max Bruinsma (editorial designer and editor-in-chief of Items).

Hungarian night on the occasion of the launch of
the 
SUBJECTIVE ATLAS OF HUNGARY

Lloyd Hotel & Culturele Ambassy

With  Aliz Krisztina Borsa,  Attila Bujdosó,  Max Bruinsma, Péter János Novák, Suzanne Oxenaar, and Annelys de Vet. And with an Hungarian daily special served from 6pm onwards in the restaurant.

 

October 2011

05

Cover Design Workshop
Cover Design Workshop

October 2011

05

During Budapest Design Week 2011, Kitchen Budapest media lab and HVG Könyvek publisher organise a workshop in relation to the Subjective Atlas of Hungary, a book published in summer 2011. Workshop participants can create custom covers for the atlas, and they can take their custom-printed copies home right away.

Cover Design Workshop for Subjective Atlas of Hungary
Budapest Design Week 2011
Kitchen Budapest

August 2011

14

Launch Subjective Atlas of Hungary
Launch Subjective Atlas of Hungary

August 2011

14

Launch Subjective Atlas of Hungary
14 august 2011

WAMP – the Hungarian Design Market
Budapest 5th. distr., Erzsébet sq.

October 2010

07

Kitchen Budapest, Design Week Budapest
Kitchen Budapest, Design Week Budapest

October 2010

07

Annelys de Vet Dutch designer talks about her “Subjective Atlas” projects at Kitchen Budapest, on 07 October 2010.
Part of Design Week Budapest 2010.

October 2010

06

Pecha Kucha Night Budapest
Pecha Kucha Night Budapest

October 2010

06

Annelys de Vet presents upcoming workshops for ‘Subjective atlas of Hungary’ during Pecha Kucha night, Budapest.